Top 10 Action Items

Inventory /public images, convert JPG/PNG → AVIF (q=45–60) with WebP fallback; deliver responsive srcset/sizes and decoding=async. Expect lower LCP/CLS and bandwidth by 40–70%.

Use a critical CSS approach (e.g., Vite + Critters or pre-render) to eliminate render-blocking. Defer/async non-critical scripts and remove unused CSS to improve FCP/LCP and INP.

Keep preconnect + display=swap (already present). Limit Montserrat weights to used set, consider local hosting with WOFF2 subsets. Add robust fallback stack to reduce FOIT/FOUT and improve LCP.

Serve through CDN, enable Brotli, set Cache-Control: immutable for hashed assets, and appropriate HTML caching (no-store or short max-age + SWR). Aim for TTFB < 200ms and better INP.

Add precise JSON-LD across pages: homepage (Organization + ProfessionalService + Person), solutions (Service/Product), FAQ, and BreadcrumbList to increase rich results and AI comprehension.

Create a pillar page with clusters: IoT/SCADA, Payments, CRM/Loyalty, E-commerce, Drones, Analytics. Interlink clusters and case studies to boost semantic coverage and E-E-A-T.

Ensure canonical and hreflang per locale (already partly via SEO component), complete meta titles/descriptions, and align headings (H1–H3) with the target queries on each page.

Rewrite key case studies (e.g., the SamWash payment layer, 14M transactions) in PSR format, add metrics, timelines, stack, client quotes, and images to reinforce expertise and sales readiness.

Surface Dmytro’s LinkedIn/Upwork + phone/email prominently (header CTA + footer). Add client logos/affiliations to elevate credibility and conversion rate.

Place sticky/section CTAs, align copy with funnel stages, and instrument events (clicks, lead form) for continuous CRO. Ensure parity on mobile-first layouts.