Website and web application development for business
Websites and web applications for business: local SEO, forms and messengers, lead analytics. From a one-pager to a portal with integrations.
Who it suits
Plumbers, electricians, tilers, furniture makers, renovation and construction, farms, guest houses, cleaning services, repair technicians, photographers and other self-employed trades.
Packages
- Start: landing page, form and messenger, basic SEO, maps and reviews connected.
- Pro: multi-page site, portfolio, blog, extended local SEO, analytics and call tracking.
- Growth: site, Google and Meta ads, a CRM for leads, automated funnels, reporting on leads and return.
Technical stack
- Frontend: React 18, TypeScript, Tailwind, bilingual out of the box.
- Backend/CMS: Node.js or PHP, headless or traditional CMS as needed.
- Integrations: Google Business Profile, maps, reviews, messengers, CRM.
- Analytics: GA4, GTM, conversions, call tracking, reports.
How it works
1. The niche and the searches
We start by looking at how people search for your service in your city. The local searches shape the structure of the site — a page per service, rather than one block of text about the company.
2. Building the site
The front end is React 18, TypeScript and Tailwind, bilingual out of the box. The back end is Node.js or PHP, with a headless or traditional CMS when the content has to be edited in-house.
3. Maps, reviews, directories
We connect Google Business Profile, maps and reviews. For a local business the map listing often brings in as many enquiries as the site itself.
4. Channels for leads
Forms, chatbots, messengers and call tracking. People get in touch wherever suits them, and the lead still lands in one place — the CRM.
5. Lead analytics
GA4 and GTM, configured conversions, call tracking and reports. You can see which channel brings enquiries, not just how many views there were.
6. Ads and automated funnels
In the Growth package the site is joined by Google and Meta ads, a CRM for leads, automated funnels and reporting on leads and return.
Frequently asked questions
Which package should I start from?
Can I edit the content myself?
How do I see whether the site pays off?
Answers on this topic
Plain explanations without marketing — useful even if you never hire us.
Custom system or an off-the-shelf box: an honest comparison
When a boxed product wins, when custom wins, and the third option: a working system adapted to your process. Lock-in, code ownership, support, migration risk.
Selling on WhatsApp: the 24-hour window and lost messages
How the WhatsApp Business API actually behaves: the 24-hour window, templates, and why an "ok" from the API does not mean the customer saw your message.